Creative Networks ‘App’ enin world!

Birmingham City University’s Creative Networks last Thursday saw a great turnout of people who currently work in the creative and digital media industries and of students and graduates who aspire to do the same. The speakers on ‘augmented reality, games development and the digital agency’ more than lived up to their billing and a fabulous night was had by all.

Thursday evening saw BSEEN and Creative Networks come together for another evening at Fazeley Studios.

The evening focused around mobile phone apps and the technological world it’s opened up investigating how the future is going to change with these new advances.

Dave Taylor, senior lecturer at BCU looked into the next generation of web interaction tools which promise an enhanced reality. Looking at possibilities of overlays visible on spectacles or sun visors, used by airline pilots and could potentially render mobiles and phones along with their apps outmoded. Voice recognition was another interesting aspect investigated with the creation of language translation capability it can make access to world wide information so much easier.

Speakers included;

Mardc Rene Gardeya who is the founder and CEO of Hoppala creating content and tools for Mobile Augmented Reality. www.hoppala-agency.com, Paul Ranson MD of Slam Productions, one of the 100 game development companies in the world who have developed a major industry tool which enables games to be made in weeks rather than years. www.slam-productions.co.uk. Martin Johnston, Director of Clusta Labs. Part of the communications agency Clusta in Birmingham talked about how he delivers innovative work by blending strategic thinking with the latest software. www.clusta.com. Finishing off the panel is Jason Hall, Head of innovation at Screen West Midlands. http://www.screenwm.co.uk .

The panel looked at how the app phenomenon has boosted sales of products such as iphones, ipads and android phones but how they may have peaked in terms of what comes next. It was pointed out that we are entering an era where smart machines can react to humans in useful ways. Meaning we’re entering an exciting technological era producing intriguing possibilities.

We’re grateful to everyone who took part and for the help we received from the partnership with BSEEN and NTI. We look forward to future collaborations and particular praise must go to Fazeley Events at Fazeley Studios who hosted the event so memorably in their superb venue.

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